Templeton Rye is a celebrated American rye whiskey with a rich history rooted in Prohibition-era Iowa. Known for its smooth, complex character and strong storytelling, Templeton has built a loyal following in the US and is now making its mark in the UK — one of the world's most competitive and discerning premium spirits markets.
Perfect Serve took full ownership of Templeton Rye's UK go-to-market — securing BBB Drinks as the distribution partner, launching the brand at a trade event at Luum in Knightsbridge attended by 80–100 buyers, press, and influencers, and building out presence across retail, on-trade, and off-trade channels. The engagement is currently in its sales and volume-building phase, tracking towards 500 cases in year one and 3,000 by year three. The success of the Templeton project has directly led to three further brands — Tears of Llorona Tequila, Howler Head Banana Whiskey Liqueur, and Zaya Rum — being brought into the UK under the same partnership.
