Los Locos is a premium pouring tequila — available in both Reposado and Blanco expressions — with an interesting backstory: a South African owned Mexican brand that brings a fresh perspective to one of the world's most competitive spirits categories. Positioned as an accessible premium, it is built for the on-trade and designed to win in an environment where tequila demand is strong but differentiation is hard-won.
Perfect Serve has been working with Los Locos since its UK launch 18 months ago, navigating a saturated premium tequila market to establish a clear and sustainable positioning for the brand. The engagement has followed a structured three-phase approach — launching the brand into the UK market, building volume across the right accounts, and now preparing for phase three: the introduction of ceramics and new SKUs to extend the portfolio and deepen the brand's presence in the trade.
Establishing the brand, securing initial listings, and finding the right positioning in a competitive landscape.
Growing sales across the on-trade and unlocking the brand's commercial potential in key accounts.
Launching ceramics and new SKUs to broaden the range and increase brand visibility and revenue per account.
