Palmarae is a niche, super-premium gin that draws on Moroccan botanicals and the craft distilling tradition of Cognac, France — a distinctly Franco-Moroccan character that evokes a specific lifestyle, occasion, and aesthetic. In positioning and consumer orientation it sits closer to a luxury tequila than a conventional gin — think Clase Azul sensibility applied to botanical spirits. It is a brand built for those who seek something genuinely different.
Perfect Serve has been working with Palmarae to open up export markets and build the brand's international footprint. To date we have facilitated introductions across South Africa, Mauritius, Greece, Mexico, Canada, Nigeria, and Croatia — with full export conversations and market integration activity planned for the second half of 2026. Our role is to connect Palmarae with the right distributors, buyers, and brand partners in each market, ensuring the brand lands in environments that reflect its premium positioning and lifestyle credentials.
“Perfect Serve Consulting combines industry-leading knowledge with an agile, forward-thinking approach. Dev’s ability to react quickly and decisively gives brands a clear edge in a competitive landscape — grounded in strong relationships and delivered with a top-class work ethic.”
Director