Squish is a super-premium juice brand offering both fresh and pasteurised products across the B2B and B2C channels — from grab-and-go retail and direct-to-consumer to bar and hospitality supply. With a product range built for quality-conscious consumers and venues that care about what goes into their cocktails and mocktails, Squish sits at the premium end of a category that is increasingly important to both the drinks trade and the wellness-oriented consumer.
The relationship between Perfect Serve and Squish is a genuine two-way collaboration — combining networks, contacts, and commercial momentum to achieve results that neither could reach alone. Together we have facilitated key listings and partnerships in both the cocktail and spirits space, opened doors to high-value venues and buyers, and helped each other hit goals and timelines with a level of speed and credibility that a single sales team simply couldn't deliver. It is a partnership built on shared values, complementary strengths, and a mutual commitment to putting the right products in front of the right people.
“Having partnered with Perfect Serve since 2023, we’ve built a collaboration that has consistently delivered real results — from winning cocktail competitions at CITC alongside Laki Kane to navigating the nuances of hospitality relationships. The team is reliable, target-driven, and always delivers on their commitments.”
Co-founder