Dead Man's Fingers is a Cornish spiced rum that grew from a single-SKU local brand into one of the UK's most successful rum stories — becoming the second biggest spiced rum in the country and expanding into 50 countries globally. Bold, accessible, and built on a strong visual identity and flavour innovation, it is one of the standout success stories of the modern UK spirits market.
Perfect Serve served as the brand ambassador for Dead Man's Fingers throughout a critical phase of its growth — acting as the single point of authority on brand, marketing, and product knowledge across all channels. This meant creating cocktail content, being a credible and passionate voice for the liquid in the trade, and working directly with key decision-makers across retail, on-trade, and off-trade to drive listings and sales. From educating buyers to inspiring bartenders, Perfect Serve helped elevate Dead Man's Fingers from a quirky Cornish curiosity into a nationally recognised and internationally distributed brand.
“Dev was instrumental in building and tailoring serve strategies by market and the events to launch this. Dev is able to combine a creative eye with practical plans to deliver this and educate all stakeholders.”
Managing Director, Halewood Artisanal Spirits for Europe & Australasia