Howler Head is a bold and playful banana whiskey liqueur from the Infinium Spirits portfolio — a brand that has built a cult following in the US through its irreverent personality, strong visual identity, and a flavour profile that resonates with a younger, fun-seeking consumer. It sits at the intersection of whiskey credibility and accessible, occasion-driven drinking.
Howler Head is part of the wider Infinium Spirits portfolio that Perfect Serve is bringing into the UK market — building on the foundations established with Templeton Rye. The UK launch follows the same proven three-phase approach: introducing the brand to key decision-makers and trade influencers, building volume through the right channels, and scaling nationally once the brand has found its footing in the market.
Introducing Howler Head to key trade decision-makers and building initial brand awareness.
Developing the right channel strategy and driving sales through targeted on-trade and off-trade accounts.
Expanding the brand's footprint nationally and hitting revenue targets for Infinium Spirits.