El Tab is a digital bar tab platform with a compelling proposition for both consumers and venues — offering users four complimentary drinks every evening from 6pm, while helping bars and restaurants drive footfall, trial new consumers, and give drinks brands a direct route to getting liquid on lips. For brands launching new products or looking to reach new demographics, El Tab offered a uniquely targeted activation channel in the London market.
Perfect Serve supported El Tab's growth on both sides of the marketplace — helping scale consumer app downloads while simultaneously building out the venue network across London. Beyond the platform itself, we facilitated key partnerships with drinks brands looking to use El Tab as a trial and awareness channel, connecting the right brands to the right venues and helping El Tab establish itself as a credible commercial partner in the London on-trade.
“Devin is an absolute operator and quite possibly the most connected man I’ve come across in the hospitality industry. He has seamlessly helped our business to connect with a plethora of high end venues in London, as well as facilitated several critical drinks partnerships with global players.”
Founder