Jaisalmer is a premium Indian craft gin from Radico Khaitan — inspired by the golden city of Jaisalmer in Rajasthan and distilled using a blend of exotic Indian botanicals. Like its stablemate Rampur, it is distributed across 80 countries and represents the growing global influence of Indian craft spirits. Elegant, complex, and rooted in Indian heritage, it is a gin with a strong story and a distinctive identity.
Working in tandem with the Rampur strategy, Perfect Serve has been opening doors for Jaisalmer across the UK's leading hospitality groups — securing presence in key accounts and building the brand's credibility in a market where Indian craft spirits are increasingly sought after. The approach mirrors the Rampur engagement: placing the brand with the right partners, in the right venues, to build a premium and lasting UK presence.