Mahiki is one of London's most iconic nightlife venues — a Polynesian-themed bar and club synonymous with high-energy nights, celebrity clientele, and an unmistakable sense of occasion. With a brand built on escapism and indulgence, Mahiki represented a rare opportunity to extend that world into a tangible product range that could live beyond the venue itself.
Perfect Serve co-created two rum products from scratch for the Mahiki brand — identifying white spaces in the market, developing the liquid, designing the bottles, building a team of 14, and taking both products to a 200-person trade launch at Stoke Park. The result was two credible, well-positioned rums listed in 100 London venues within 18 months: a White Spiced Rum targeting health-conscious consumers and gin and vodka crossover drinkers, and a Pineapple & Coconut Rum Liqueur aimed at younger and entry-level rum consumers.