Mezcal Reina is a niche, premium mezcal with a compelling founding story — a female-led business in a category traditionally dominated by men. Built on authenticity, craft, and a strong sense of identity, it is a brand with genuine character and a clear consumer in mind: the curious, quality-driven spirits drinker who wants something with meaning behind the bottle.
Perfect Serve came on board to help restructure and build the commercial foundations of Mezcal Reina in the UK — working across the value chain, marketing strategy, and sales strategy to create a platform for sustainable growth. Phase one involved brand partnerships, activations, and market access work. Having established those foundations, Perfect Serve has now moved into phase two — focused on account management, growing relationships with larger groups and key venues, and sweating existing listings while the broader sales effort is scaled through additional resource. Throughout, Perfect Serve has served as a visible face for the brand in the trade.