WeWork is one of the world's most recognised flexible workspace brands, operating a network of community-driven offices across London and globally. Beyond desk space, WeWork runs a busy events and partnerships programme for its members — creating opportunities for brands to engage with a high-value, professionally diverse audience in a relaxed, social setting.
Perfect Serve came on board as WeWork's events and drinks partnership specialist, creating and delivering a series of high-impact brand activations across their London venues. Highlights include a Templeton Rye and Hard Rock Cafe Thanksgiving campaign in Q3 2025, and a Beauty and Botanicals event for Mother's Day and Women's Month — bringing together Juniper Moon Gin, Charlotte Tilbury, and Freddie Flowers into a creative, multi-brand experience. Each activation was designed to deliver genuine value to WeWork members while giving brand partners meaningful exposure to an engaged audience.
“Devin is a genuine pleasure to work with and represents each of the brands he works with passion, energy and professionalism. We’ve received fantastic feedback from both WeWork staff and members, many of whom actively look forward to events where Devin is involved.”
Senior Events & Partnerships Lead