Whitley Neill is one of the UK's most celebrated premium gin brands — founded by Johnny Neill, a fifth-generation distiller whose family created Booth's Gin. Known for its adventurous flavour range and bold bottle design, Whitley Neill grew from a craft distillery story into a mainstream premium powerhouse, becoming the UK's number one premium gin.
Perfect Serve was involved from the early days of Whitley Neill's global growth journey — leading market entry across 52 countries, building full operational structures in the USA, Canada, Latin America, and across Europe and Asia, and managing major UK off-trade relationships with Tesco, Waitrose, Sainsbury's, Morrisons, and ASDA. Over the course of the engagement, annual sales grew from 50,000 to 1.2 million cases equivalent — taking the brand to the number one position in the UK premium gin category.