Zaya is a premium aged rum from the Infinium Spirits portfolio — a rich, complex expression with a reputation for quality among rum enthusiasts in its established markets. With growing consumer interest in premium rum in the UK, Zaya is well positioned to make a strong impression when it launches into the market in summer 2026.
Perfect Serve will be leading Zaya Rum's entry into the UK market — introducing the brand to key decision-makers and influential figures across the trade, establishing the right positioning, and building the commercial foundations needed for sustained growth. As with all Infinium Spirits brands in the portfolio, the approach follows a clear three-phase structure: market introduction, volume building through the right channels, and national scaling to hit revenue targets.
Connecting Zaya with key trade decision-makers and finding its position in the UK market.
Scaling sales through the correct channels using a strategy developed in phase one.
Expanding nationally and generating the revenue targets set by Infinium Spirits.